The OOSA Edit: Beach Chic

A handpicked selection of our summer favourites for the ultimate beach-chic look.

With this inspired curation of beach essentials, featuring the best South African brands, we have made it easy for you to look effortlessly chic and stay protected against the elements of sun, sea, wind and sand for the perfect day on the beach.

1. The Umbrella

This whimsical, retro beach umbrella makes you feel like life’s a giant cocktail. It is adorned with vintage fringing, combining both form and function in a truly delightful way. It is a timeless and stylish beach must-have especially if you care about your skin. Its large canopy provides UPF50+ sun protection for maximum coverage, while its clever hinge allows you to easily adjust the umbrella with the changing position of the sun, allowing for a whole day of leisure on the sand. The choice of natural materials like wood and cotton ensures it stands the test of time and whilst being truly environmentally friendly.

2. The Sunscreen

Say goodbye to the unwanted ghostly look this summer with Esse's certified organic mineral sunscreen. This sunscreen provides broad-spectrum SPF30 protection against both UVA and UVB rays. Its gentle formulation hydrates the skin, leaving no visible white residue, unlike most non-chemical zinc oxide or titanium dioxide sunblocks, making it suitable for all skin types and shades. Furthermore, Esse sunscreen is biodegradable and coral reef-friendly, giving you peace of mind while swimming in the ocean.

3. The Hat

Step up your beach fashion game with the LUNA wheat straw bell-shaped sun hat by Crystal Birch. These hats are hand-braided, finished, and trimmed in sunny Cape Town, South Africa. In addition to quality sunscreen, the bell shape provides ultimate shade and is CANSA approved with certified UV protection.

4. The Fragrance

This fragrance is part of a small selection of six unisex perfumes by Apartment, a conceptual perfumery developed and hand-produced in Johannesburg, South Africa. The scents are a blend of natural and synthetic ingredients; they are designed to capture the obscure and abstract aspects of everyday life. This is a break away from conventional perfume making which is about creating a pleasing smell rather than an intellectually stimulating (and pleasurable) experience. 'Hydrogen is my favourite element' features notes of Cathedral incense, Bic ink, woods, dust, musk, and moss. It makes for a great beach day scent.

5. The Jewels

For the perfect beach day, we love anything by Philipa Green. Her bold statement pieces, such as the SQUARE BRONZE SPLIT SHANK ring and the ONE OF A KIND STERLING SILVER LAPIS LAZUL ring from her one-off creations, allow you to look fabulous on the beach. What's more, you won't forget to take these chunky gems off before you take a dive!

6. The Towel

Nothing sings of summer more than this bright and playful beach towel by Mungo. It just can’t be missed - and definitely shouldn’t be this summer! Soak up the sun and sea on this soft, highly absorbent, quick drying, 100% cotton, designed-to-last, heirloom piece that is woven and made at the Mungo Mill in Plettenberg bay, South Africa.

7. The Sandal

Local brand Sweet Peas offers handcrafted luxury footwear, including the perfect beach sandal: the BERMUDA FUSSBETT. While South Africans love their flip flops for comfort and ease on the beach, you won't have to sacrifice style with these beautiful, minimal black sandals with straps made of 100% leather. What's more, they feature a fussbett moulded footbed that is anatomically contoured to provide support and cushioning for your foot, ensuring even more comfort.

8. The Shades

Named after one of Cape Town's most famous beaches, Clifton, the flagship design by local brand Praia Eyewear is a must-have for any beachgoer. The classic design, featuring champagne frames and caramel-coloured, UV400 TAC polarised lenses, can be enjoyed summer after summer also thanks to the quality craftsmanship of these sunglasses.

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